Having done SEO for lawyers across Canada, from BC to Ontario, I know exactly how to do SEO for lawyers in Winnipeg. I completely understand the power of the referral for most law firms. To be honest, most firms don’t give a shit about doing SEO, and it’s a shame. It has an average ROI of 748%! Crazy.
SEO can not only expand your client base, but it’s a brand builder. I helped a few legal clients rank for terms like “estate planning 101” and “is a handshake legally binding?” Among many others. These two key phrases were being searched thousands of times per month. And these are the results (below)
So, I’ve put together a list of 10 SEO tactics for lawyers and law firm’s inn Winnipeg. I obviously left out a few of my secret tricks because I also have to make a little bit of coin 😉. If you’d like me to help your practice, reach out!
I’ve also put together a complete guide for legal SEO here. Make sure to check it out!
1. Claim and Optimize Your Google My Business Listing
First off, if you haven’t claimed your Google My Business listing yet, what’s holding you back? I can’t stress enough how often I’ve looked for a local service and passed over those without a solid listing.
Action Step: Just hop on over to Google My Business and fill in all the details—your hours, services, even some photos of your office (why not show off that lovely view of The Forks?). This makes it easier for potential clients to find you and feel confident that you’re the real deal.
2. Use Local Keywords Beyond “Lawyer in Winnipeg”
Everyone’s aiming for “lawyer in Winnipeg.” How boring is that? Spice things up by using specific, niche questions. When I was helping a friend with his SEO, we zoomed in on “estate planning for children with disability” and bam! We noticed a nice boost in local traffic.
Action Step: Think about where your clients are coming from and what they might be searching for. Use tools like Google’s Keyword Planner to dig up those niche phrases.
3. Write About Local Issues
Got any thoughts on the latest bylaw changes or that new development in Osborne Village? Share them! People love reading about local happenings, and it positions you as a go-to expert in the community.
I remember writing a blog post about the legal implications of winter parking bans in Winnipeg. It not only clicked with locals, but it also got shared around community forums.
Action Step: Keep an eye on local news and share your legal take on hot topics.
4. Get Listed in Local Directories
Sure, directories might seem old-school, but they still pack a punch for local SEO. Getting listed on sites like the Manitoba Bar Association, Yellow Pages (online), Chamber of Commerce or other in local business directories can give your visibility a serious boost.
Action Step: Make sure your Name, Address, and Phone number (NAP) are consistent everywhere. Any mix-ups could hurt your SEO game.
5. Talk About Legal Cases In the News
This is one of my favorite ideas. I know you’re thinking this probably doesn’t convert to clients. But if you’re the first on top of a recent legal case (maybe Diddy, Epstein, etc.) it does wonders for SEO.
It can lead to a whole host of traffic. That traffic boosts your authority domain with Google. Meaning it will trust you more. The article can also lead to other publications linking to this page, which, in SEO land we call backlinks. Super crucial!
6. Leverage Online Reviews
Winnipeggers trust their neighbors. Good reviews can really tip the scales. After you wrap up a case, don’t hesitate to ask for a review.
I helped one set up an automated email requesting reviews after consultations. The wave of positive feedback not only boosted his Google ranking but also attracted clients who mentioned those glowing reviews.
Action Step: Make it super easy for clients to leave reviews by sending them direct links to your Google My Business page.
7. Use Schema Markup
Okay, this sounds a bit technical, but it’s a goldmine for SEO. Schema markup helps search engines get a better grip on your site, potentially improving your search result listings.
When I added legal service schema to a client’s site, we saw click-through rates shoot up because extra info like ratings and services began showing up in search results.
Action Step: Chat with your web developer about adding schema markup specific to legal services.
8. Create Engaging Video Content
Video is where it’s at these days. Share short clips answering common legal questions. Keep it casual and informative.
A friend of mine, a criminal lawyer, kicked off a series called “Law over Lunch,” where he’d chat about legal topics while munching at local eateries. It went over really well!
Action Step: Start with simple videos—you don’t need fancy gear. Your smartphone and some good lighting will do just fine.
9. Host Webinars on Relevant Topics
With in-person events being more limited, webinars are a fantastic way to reach people. Plus, they help establish you as an authority in your field.
Action Step: Pick a topic that answers common questions or concerns your clients have and promote it on social media and local networks.
10. Get Involved in Community Events
Jump into local events or sponsor a community initiative. It’s not just about good vibes—it gets your name out there.
Volunteering at a charity run or sponsoring a local hockey team can lead to some media attention. I once volunteered at a food drive, and a photo of our team ended up in the Winnipeg Free Press. Free publicity!
Action Step: Find a cause you’re passionate about and dive in. Authenticity goes a long way.
SEO for Lawyers in Winnipeg the RIGHT Way
I’d love to work with ya! Please reach out, let’s chat!
