Search Engine Optimization for Divorce Lawyers + FREE Keywords

If you’re a divorce lawyer (or any lawyer for that matter), search engine optimization needs to be top-of-mind in terms of overall marketing strategy. It has the highest long-term ROI as compared to any other digital marketing channel. Not to mention: better conversions.

Having helped many law firms with search engine optimization, I thought I’d put together a strategy + keyword list for divorce lawyer SEO. If you’re looking for golden, actionable strategies, these are them!

Collect Questions from Real Clients and Answer Them in Blogs

Ever feel like you’re playing 20 Questions with your clients? Trust me, it’s worth it. Collecting and answering real questions from your clients in blog posts is like striking gold. Picture this: a client asks, “How long does a divorce take?” Instead of just giving a quick answer over the phone, you create a blog post, “The Real Timeline of a Divorce in [Your State].” Boom. Not only does this help the person asking, but it also attracts new potential clients who are Googling the same question. Two birds, one SEO stone.

Focus on Long-Tail Keywords

Forget about battling for those broad, one-word keywords. It’s like bringing a spoon to a sword fight. Search engine optimization for divorce lawyers is all about long-tail keywords. Think of phrases like “best divorce lawyer in [City]” or “how to file for child custody in [State].” These are the secret sauce to capturing clients who are ready to pick up the phone and call you. They’re searching for something specific, and if you’ve got the answers, you’re their new best friend.

Monitor Google Search Console and Identify Content Gaps

Google Search Console is like your SEO GPS. It shows you where you are and highlights all the spots you’re missing. Look at which keywords are getting impressions but not clicks. Maybe you’re showing up for “affordable divorce attorney,” but no one’s clicking. Time to optimize that content, make it sparkle, and watch those clicks roll in.

This is a screenshot from one of my clients’ Google Search Console. Notice the key phrases with a high impression count and low click count. This could mean people are searching for keywords that are semantically similar to a blog or page you have but other blogs are doing a better job at directly targeting these phrases.

A solution for you could be to better optimize the page that is getting impressions or creating a new blog altogether. It’s one of the most important things you should be doing for divorce lawyer SEO.

Regularly Publish Legal Updates and News

Let’s face it, the law isn’t static. It’s like a soap opera with constant twists and turns. Keeping your blog updated with the latest legal news and updates not only establishes you as an authority but also keeps your content fresh.

Did a new alimony law just pass? Did Kim K get divorced again? Write about it. Help your clients understand what it means for them. This keeps your website relevant and buzzing with new visitors.

Use Schema Markup

Schema markup might sound like tech mumbo-jumbo, but it’s basically SEO magic. It helps search engines understand your content better and can make your listings look way cooler with rich snippets.

Imagine your listing showing up with star ratings, event dates, or even a juicy little description that grabs attention. For a divorce lawyer, this could mean showing your stellar reviews or the services you offer right in the search results.

Conversion Rate Optimization W/ Google Analytics

Getting traffic is great, but what about turning those visitors into clients? That’s where Conversion Rate Optimization (CRO) comes in. Search engine optimization for divorce lawyers is all about converting questions to clients.

Use Google Analytics to see where people are dropping off your site. Is your contact form too long? Are people bouncing off your landing page like it’s a trampoline? Tweak, test, and optimize until your website is a conversion machine.

Offer a Free “Divorce Survival Kit”

Who doesn’t love free stuff? Offering a “Divorce Survival Kit” can be a game-changer. This could be a downloadable PDF or a physical kit filled with checklists, tips, and resources. It’s like handing your potential clients a lifeline in a sea of uncertainty. Plus, it positions you as a thoughtful, resourceful, and caring expert. And who wouldn’t want to hire someone like that?

Separate Landing Pages for Different Service Areas You Cover

Let’s say you’re a one-stop-shop for all things family law—divorce, custody, alimony, you name it. Don’t lump all these services on one page. Separate landing pages for each service area not only make your site cleaner but also help you rank better for specific searches. Think of it as giving each service its own stage to shine on.

Optimize Your Google My Business

Your Google My Business (GMB) profile is a major component of divorce lawyer SEO. Make sure it’s up-to-date with all the nitty-gritty details—address, hours, services, and don’t forget those glowing reviews. Encourage happy clients to leave feedback and respond to each one. This interaction shows potential clients that you’re engaged and professional. Plus, a well-optimized GMB profile can skyrocket your visibility in local searches.

Utilize Video SEO

Video content is the king of engagement. Imagine creating short videos answering common questions or explaining tricky legal concepts. “What Happens in a Divorce Mediation?” or “Steps to Filing for Custody.” Post these on your website, YouTube, and social media. Not only do these videos boost engagement, but they also improve your SEO. Optimize with relevant keywords in the titles, descriptions, and tags, and watch your rankings climb.

Optimize for Featured Snippets

Featured snippets are the holy grail of SEO—those neat little boxes at the top of search results that give quick answers (see below featured snippet I got for my own site). To snag these spots, create clear, concise content that directly answers common questions. Use bullet points, numbered lists, and straightforward language. This not only helps you rank higher but also positions you as the go-to expert right from the search results page.

This is search engine optimization for divorce lawyers GOLD! Featured snippets have the highest click through rate at around 43%. If you get one, you basically have a 50/50 shot to convert.

Top Trending SEO Keywords for Divorce Lawyer

Top Search Queries (By Volume)

Search Engine Optimization for Divorce Lawyers New York (City Specific Keywords)