[updated July, 2024]
In This Article…
- SEO for Lawyers NYC
- SEO for Financial Services NYC
- Real Estate Market
- Plastic Surgery and Aesthetician SEO Marketing
- Event Planning Business
- Jewelry Business
- Google Update
If you can make it here… Well, I think you know the rest. And the same actually goes for search engine optimization (SEO) in New York City. If you can make it on the first page of Google in New York, you can make it on the first page of Google anywhere in the world.
Whether you’re a law firm, financial advisor, healthcare facility, gym, or restaurant, New York is an absolute gold mine for search engine marketing. SEO has the highest return in investment (ROI) in the long term than any other marketing medium. And If done right you can 20X any New York business by using SEO only.
DISCLAIMER
This is unlike every other blog about SEO in New York where they have a bunch of generic advice like “optimize your Google My Business Account” or “make sure you’re always blogging.” This is more tactical. This took hours of research to help you understand how people in New York are searching for your services.
It’s a great start if you’re a New York business and looking to do SEO on your own. And while most SEO’s will tell you that you probably can’t do it. I say you CAN. The only issue is that there’s lots to learn and the implementation and execution is a bit of a tedious process. But if you’re up for it, anything is possible!
Additionally, Google is making changes to its algorithms almost on a monthly basis. So every month, I’m coming back to this blog and adding the most current Google updates, what it means to you and what you should be doing. That’s near the end of the blog (skip to that section).
About this New York SEO Case Study
As a lifelong SEO, I’m fascinated by search engine stats and trends. So, I decided to take on the big apple. Usually, I would charge a pretty penny for a report like this, but there’s something about the landscape of New York SEO that I just couldn’t resist taking a look at.
So for this case study, I decided to take a look at the New York industries that were searched the most in 2023. I used Google’s proprietary tools and analyzed the highest searched keywords in each industry and monitored particular keywords that were trending upward. I analyzed actual keyword volume, which is the number of monthly searches a query gets. And I also analyzed each industry separately to see what keywords companies in the city were actually bidding on.
The results were actually pretty fascinating. There are definitely new opportunities in 2024 for new and existing businesses in the tri-state area from Brooklyn Staten Island to Manhattan. I’m seeing hundreds of ways that local companies can utilize SCO to their advantage and make 2024 Their highest earning year yet.
Why is This Information Important For New York Businesses?
Without data and analytics, any business is as good as dead. In this case study, I want to show New York businesses what New Yorkers are actually searching for. Knowing what potential customer and clients are looking for will help you target your services and ads.
Oftentimes, businesses can become disconnected from the customers they are trying to reach. Industry lingo and terminology often gets in our ways. People search for services often not knowing the industry terminology. That’s where the disconnect is. If you know what people are searching, you can hyper target your business to them.
So, without further a due, on to the New York SEO study.
SEO for Lawyers NYC
If you throw a rock, you’ll probably hit one. Lawyers are a dime a dozen in New York City making it a tough proposition as a business venture. From my experience, lawyers generally rely on word of mouth, local ads, paid social media and others. SEO for New York Lawyers is generally an afterthought. That’s not to say there isn’t plenty of opportunity to rank organically on Google.
In the legal realm, one of the highest searched Google terms in New York was personal injury attorney. Another popular search was estate planning lawyer and real estate lawyer NYC. Each of these terms were searched at least 5,000 different times every month in 2023. This gives you a good idea of potentially what to focus on if these are some of the services you offer.
What’s on the Horizon for 2024?
As you can see from the graphic, one of the highest growing Google queries is small business lawyer. This number shows how popular each search term is becoming. Search volume for car accident attorney Brooklyn and personal injury lawyer Manhattan has also risen by 900% in the past year. No wonder Morgan and Morgan’s business is booming (I know he’s not in NY).
New York financial Services SEO
Ah… The world’s financial capital. The financial services sector dominates New York industry as it accounts for nearly half a billion dollars in GDP of the state (highest among all industries). This includes jobs like stock brokers, equity firms, financial advisors, tax specialists, accountants and more.
In terms how Google searches, New Yorkers are on the look for good wealth management in NYC. That search term comes in at around 5,000 individual searched each month! Also, with 5K monthly searches is financial planner and best hedge funds in New York.
Trending Searches for 2024 and Beyond
As the US economy takes turns being in and out of the toilet, unsurprisingly the number of searches for 401K planner have skyrocketed. Queries jumped 900% in the last 3 months alone! Additionally, people are searching more for private equity consulting and financial advisor for entrepreneurs. The trends will change only during tax season when more New Yorkers will fire up Google to search for a tax accountant (for those without one).
New York Real Estate Market Stats 2024
Is a recession coming or not? Let’s be honest, the experts are usually wrong so we’ll never know until it happens and we end up sharing a slice with Splinter in the subway. But if Google searches were any indication, it looks like the rich are getting richer.
One of the top searched terms in the world of real estate was luxury apartments NYC. Close to it was New York office space and sky luxury apartments. The office space one is interesting. We’ve been hearing that everyone is leaving New York. Remote work is taking over. These search queries say otherwise.
New York Real Estate Marketing Trends for 2024
Have a look at the recent keyword trends. The search term Manhattan luxury apartments for sale has skyrocket 900% this year. Also, upper east side penthouses and commercial real estate for sale has shot up this year. If this is an indicator of the economy, I like my chances.
Plastic Surgery and Aesthetician SEO in New York
I mean, it’s no Miami but you’d still be surprised at the number of searches in this field. Plastic surgery of all sorts has seen a major boom in recent decades. It’s no longer exclusive to Hollywood elite, it’s accessible to all. This is what makes it such a great business with tons of SEO opportunity.
I found over 5,000 different search queries for this field. The highest search volume keywords were lip enhancement New York, lip filler NYC and best nose surgeon NYC. Makes total sense, right? For lip related plastic surgery, there is probably over 100,000 searches every sing month. WILD!
Plastic Surgery Market Trends for 2024
I found a few of these interesting. The term Asian rhinoplasty NYC is a term that has been search 900% more today than the past 3 months. People are also searching BBL surgery New York City, and liposculpture NYC. If you are interest in the full list of keywords and searches, just reach out!
New York Event Planning SEO
The city that never sleeps is always up to something, and it’s no surprise that New York’s event planning scene is bustling. From the vows at a wedding to the cheers at a corporate gala, New Yorkers have a thing for exceptional gatherings. And it’s not just about the events; it’s about finding the right planners through the web. With Wedding Planning and Event Management company each pulling in 5,000 monthly searches, it’s clear that New Yorkers are eager to turn their dream events into reality.
Trending Searches for 2024 and Beyond
The Big Apple’s event scene is as dynamic as its skyline. Searches for Corporate Event Planning NYC have soared by 900% recently, signaling a corporate comeback to the city’s venues. Event Design New York is also on the rise, with a 900% increase, showcasing a surge in the desire for curated event aesthetics. Meanwhile, the quest for extravagance continues with Luxury Party Planners also jumping by 900%. This uptick reflects a city keen on celebrating with grandeur, regardless of the global economic pulse.
New York Jewellers SEO
New York’s Diamond District is no longer the talk of the town, It’s global. With Youtubers like Moses the Jeweler and TraxNYC, the jewelry business is in high demand. The city’s search stats glisten with high demand for ‘Lab Diamond Engagement Rings’ and ‘Rolex NYC’, each term dazzling with 5,000 monthly searches. It’s a clear sign that New Yorkers have a penchant for timeless pieces that make a statement.
Sparkling Searches for 2024 and Beyond
As the appetite for unique and luxurious jewelry intensifies, the search trends are nothing short of brilliant. Queries for ‘Customized Engagement Rings’ have surged by an astonishing 900%, reflecting a move towards personalization in luxury. The search for ‘Pre Owned Rolex New York’ has similarly skyrocketed, suggesting a savvy consumer base looking for value in vintage. And with ‘Vintage Watch Store NYC’ searches also increasing by 900%, it’s evident that the allure of the classics never fades in the city that sets trends.
Google Algorithm Update July
In July 2024, Google is trying to weed out what they deem as spam content. SEO’s around the globe argue what this means. Google has a tendency to say things and let us figure it out.
The best advice here is to generate content that is fresh, unique and is ACTUALLY helpful to your end user. Copying blogs that appear on page one of Google and changing up some wording will not work. Over using AI to generate content won’t work either.
Google is truly prioritizing quality over quantity. This means it’s better to generate content that is helpful and unique as opposed to using AI to generate 100 articles per day.
I have 100+ Pages of This Stuff!
I’ll be working on this report, month-to-month throughout 2024 so come back and stay tuned. If you are interested in the rest of the report, contact me. If you’d like a custom SEO strategy, I’d love to work with you. I’ve been an SEO specialist for over a decade now. I’ve helped dozens of local businesses build sustained, organic traffic and helped them grow revenue and customer base.
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