There’s one really annoying thing about the AI craze. All of the so-called best ai tools for digital marketing, aren’t even artificial intelligence. It’s the new marketing tactic of 2024. Have an old product or software? Just slap an “AI” sticker on it and re sell it. This is the case for the hundreds of ads you see o Youtube, Tiktok, and IG.
But for businesses and entrepreneurs, it’s important to make that distinction. You don’t want to be stuck paying for “AI” that’s not actually AI. And you also want to reap the benefits of genuine artificial intelligence. And this is not to say fake AI tools aren’t good. Because in many cases they are helpful. But in this article, we’ll go over the best AI tools for digital marketing that are genuinely aI.
What’s AI and What’s Not?
Sometimes it’s difficult to discern between the two. One way to think of it is the tools that are “fake AI” usually have a library or a database they pull from. So a logo generator is NOT AI. These site take you through a questionnaire where you select from a predefined list of variables. Fonts, styles, colors, etc. Then you get a generated image of your logo.
For it to be AI, your input is necessary. So one way to think of it is if you generate a unique description that’s one of a kind and it spits out an image. That’s, in most cases, AI. Same thing goes for AI image generators. It takes you through a questionnaire and the end result is a combination of videos from the sites library.
Midjourney: Where Art Meets AI
Midjourney is pretty amazing. It’s clearly the best AI image generating tool out there and it just keeps getting better. The most recent update, Midjourney 6, creates insane, realistic images that you can hardly tell are AI generated. This is a game changer for social media, stock imagery, and many other digital marketing applications. It’s incredible to see how far along the application has come. And at $10 a month, you can’t go wrong.
Dall-E: The Swiss Knife of Imagery
Enter Dall-E, OpenAI’s brainchild. This isn’t just another image tool; it’s your creative co-pilot. Need bespoke images for a blog post? Or perhaps custom icons for your website that don’t scream ‘stock’? Dall-E turns your text descriptions into visual gold. It’s like whispering your ideas to an artist who never sleeps. I’ve personally jazzed up my website’s homepage using Dall-E, and the feedback? Nothing short of ‘Wow!’.
Krea.ai: Fresh Off the AI Press
Krea.ai might be the new kid on the block, but it’s making waves. Think instant, on-demand imagery for your last-minute marketing needs. It’s like having a graphic designer who works at the speed of thought. It’s still a work in progress but the upside is it has less limitations that others like Dall-E. If you want an AI generated image of Donald Trump depicted as a leader of a biker gang, you can do that. Dall-E doesn’t let you generate images of high-profile figures and celebrities. So Krea is great…for now.
ChatGPT: Your 24/7 Marketing Guru
Hands down one of the best AI tools for digital marketing – ChatGPT. This AI isn’t just a tool; it’s a revolution. Struggling with blog topics? ChatGPT. Need a draft for a tricky client email? ChatGPT. It’s your go-to for everything from content creation to customer service scripts. I’ve leaned on ChatGPT for creating SEO-rich blog posts that actually rank. And the kicker? It’s like having a round-the-clock marketing guru who never calls in sick.
Blog Writing: Unleashing Creativity with AI
Writing a blog can be like staring down a blank canvas – daunting, right? But with ChatGPT, it’s like having a brainstorming buddy who never runs out of ideas. Say you’re in the pet industry and need a blog on “10 Best Dog Breeds for Families.” ChatGPT can not only suggest ideas but also draft the entire post. It’s like magic – you provide a topic, and it spins out engaging, SEO-optimized content that resonates with your audience. Plus, it’s a huge time-saver. I used it to draft a series of lifestyle blogs, and the readership spike was phenomenal!
Creating and Analyzing Contracts: AI as Your Legal Assistant
ChatGPT can be a lifesaver when it comes to drafting and reviewing contracts. Think of it as having a legal assistant who’s always on call (minus the hefty fees). Need a basic service agreement or a non-disclosure form? Just ask ChatGPT. It can draft a contract that covers all the essentials. Of course, always have a real lawyer give it the final once-over, but ChatGPT gets you 90% of the way there. A small business owner friend of mine used it for a basic contract template, and it was a game changer for her.
Brainstorming Marketing and Sales Strategies: Your Strategic AI Partner
Stuck in a marketing rut? ChatGPT is ready to brainstorm fresh, out-of-the-box strategies. Whether it’s a new angle for your social media campaign or innovative sales tactics, ChatGPT can throw in ideas that might just be your next big break. When it comes to brainstorming, it’s no doubt one of the best AI tools for digital marketing
Coding HTML Websites: The AI Web Developer
Believe it or not, ChatGPT can even dabble in web development. Need to whip up a simple HTML website? ChatGPT can generate code snippets that are easy to integrate. It’s perfect for creating a basic web presence without getting tangled in complex coding. I actually used it myself on my Wordpress site to change the format on individual blog posts. P.S. I have no prior coding experience and it worked!
Writing Sales Pitches: Crafting Persuasive Narratives with AI
When it comes to sales, the right words can make all the difference. ChatGPT is like a seasoned salesperson who knows how to weave persuasive narratives. Whether it’s an email pitch or a product description, it crafts messages that hit the right notes with your target audience. A startup I know used ChatGPT for their product launch email series, and their open rates went through the roof!
Pika.ai: The Video Wizard of Tomorrow
Imagine creating unique videos with just a prompt – that’s Pika.ai for you. It’s still in its cocoon, but the potential is massive. Perfect for content creators who want to stand out. I’ve seen early demos, and they’re impressive – think custom marketing videos without hours of editing.
Claude: The Silent Yet Effective Partner
Claude might not be making headlines, but it’s a steady performer. Think of it as the quiet, dependable team member who gets the job done. Perfect for small-scale, specific tasks, Claude is like that reliable intern who always delivers.
Google Bard & Gemini: Google’s AI Braintrust
Google’s entries, Bard and Gemini, are like having a slice of Google’s brain. They might be new, but they pack a punch with precision and innovation. Bard’s been a lifesaver for me in fine-tuning ad copy, making sure it’s not just catchy, but also Google-friendly. According to its own findings, Gemini has higher accuracy reasoning, math, and code interpretation and creation.
Elevenlabs: The Voice That Speaks Volumes
Elevenlabs is not your average text-to-speech tool; it’s a voice revolution. It turns your written content into engaging audio, making podcasts or video narrations a breeze. A colleague used Elevenlabs to convert blog posts into podcasts, and the audience growth was phenomenal. It’s about giving your content a voice that resonates.
Runway
Runway is another tool I’ve used in the past that turns text to video (among many other things). It works very similarly to Pika AI. Simply insert text, or an image, and based on your prompt it will generate a short video that can be extended. Again, the technology is young but this application has incredible potential for content creators.
CopyLeaks
This tool (and many others like it) are a MUST for SEO’s and blog writers. At first, everyone thought you can just give ChatGPT a topic, and copy and paste that blog without making any changes. But Google caught on quickly. It’s algorithms are very good at spotting AI-generated and robotic content. And when they spot it, it can hurt your Google rankings.
Tools like Copyleaks allow you to analyze the robotic-ness of your blog. Paste your blog into Copyleaks and it will tell you if it detects any robotic content. Then just make a few edits and keep checking. It’s been a godsend for me and my blog writing.
